I’m sure by now you know that I’m working full time at MindValley – and have been for the past 8 months. Every Thursday, we have a marketing meeting with the entire marketing & media team to share ideas and train the rest of the team.
If you know how much I fear / loathe presenting in public, you’ll understand why I procrastinated 8 months to give a presentation. But I kinda decided that 8 months is a ridiculously long time and I should just throw caution to the wind and do it.
So I presented on what testimonials and success stories can do for our organization’s public relations efforts.. and thought I’d share it on my blog to document it. I’ve embedded my slides right here:
Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters. But how many people actually read sales letters? And the more sales-y a page is, the odds are against a person actually reading it.
So here’s a simple, but pretty wild idea about how a person, an organization or a brand can utilize testimonials and success stories to create a storm in their targeted markets, drastically increase their credibility, attract mass attention and develop an offline presence at the sane time.
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Comments ( 2 )
Khaiyong added these pithy words on Mar 19 10 at 10:39 amGood stuff. Was my public speaking materials any help?
Got Video presentation ah? Then i’ll make a product on public speaking and use it as my testimonial
Jasmin added these pithy words on Mar 19 10 at 11:37 amWell done…a note from your old aunt – public speaking is a matter of practise. The more you do it, the easier it gets. So now the first one is over – the rest will get easier!
Hi. I'm Xinch. I'm a proud Penangite. Passionate about many things. I love to talk, ramble, and thus, I blog. 
