I wonder if, in this day and age, commenting on articles / posts are still as relevant as commenting via Shares & Tweets.
I mean, the average Techcrunch / Mashable / Problogger blog post sees hundreds (if not thousands) of Tweets and Shares, but significantly fewer comments – no matter which commenting platform. The difference is pretty crazy.
I’m of the opinion that social sharing beats comments, hands down, and is just as good a measure of interaction. You may agree / disagree with me on this, but here’s why:
Post comments are just confined to your blog. But when someone shares your site/article, you’re reaching a golden crowd – your sharer’s circle of friends.
When someone comments on your blog, the only people who actually see it are you, the person who commented, and 1% of your site viewers who actually bother reading comments.
But, when someone shares your article with his social networks, you’re reaching his/her circle of friends – that’s the golden crowd right there. Plus, you get the added benefit of a comment attached with his/her Tweet / Share.
Best of both worlds is, of course, the Facebook Comment Box plugin. Lower likelihood of spam, and everyone’s ALREADY logged into their Facebook account anyway – so it’s just a matter of typing something in and submitting. They’ve updated it so that when your someone comments on a shared link on Facebook, the comment will also appear on your site. Pretty neat, eh? But until they manage to make it more “open” ability to import/export comments, Facebook pretty much owns your commenting ass. Not so favourable for larger content sites.
In this day and age, where you have ADD-Internet-users, something as simple as clicking a share button is highly preferable to commenting. It takes a whole lot less effort, but means even more. After all, if someone shares your article, the person is pretty much saying, “this piece has my personal endorsement I think it’s awesome” or “this piece is so shit you have to read it”.
Anyway, rant over.
Over the weekend saw this awesome study about the value of Shares vs. Tweets.. and I can see why a Share is worth more than a Tweet.
Source: http://socialmediatoday.com/boothyboy/275569/facebook-share-vs-twitter-share-which-generates-more-revenue
What do people do on Twitter? Share stuff and read the 10 most recent tweets on their Twitter feed.
What do people do on Facebook? Consume information, check out what their friends are up to, visit their pages… and check out the stuff on their Facebook feed – which is often time the most relevant to them (thanks to Facebook’s scary feed algorithm).
Facebookers are more inclined to share, connect & consume, while Twitterers are more inclined to just share.
Thoughts anyone?
Post Comments VS. Social Sharing
by xinch on May 10, 2011 • 2:57 pm No CommentsI wonder if, in this day and age, commenting on articles / posts are still as relevant as commenting via Shares & Tweets.
I mean, the average Techcrunch / Mashable / Problogger blog post sees hundreds (if not thousands) of Tweets and Shares, but significantly fewer comments – no matter which commenting platform. The difference is pretty crazy.
I’m of the opinion that social sharing beats comments, hands down, and is just as good a measure of interaction. You may agree / disagree with me on this, but here’s why:
Post comments are just confined to your blog. But when someone shares your site/article, you’re reaching a golden crowd – your sharer’s circle of friends.
When someone comments on your blog, the only people who actually see it are you, the person who commented, and 1% of your site viewers who actually bother reading comments.
But, when someone shares your article with his social networks, you’re reaching his/her circle of friends – that’s the golden crowd right there. Plus, you get the added benefit of a comment attached with his/her Tweet / Share.
Best of both worlds is, of course, the Facebook Comment Box plugin. Lower likelihood of spam, and everyone’s ALREADY logged into their Facebook account anyway – so it’s just a matter of typing something in and submitting. They’ve updated it so that when your someone comments on a shared link on Facebook, the comment will also appear on your site. Pretty neat, eh? But until they manage to make it more “open” ability to import/export comments, Facebook pretty much owns your commenting ass. Not so favourable for larger content sites.
In this day and age, where you have ADD-Internet-users, something as simple as clicking a share button is highly preferable to commenting. It takes a whole lot less effort, but means even more. After all, if someone shares your article, the person is pretty much saying, “this piece has my personal endorsement I think it’s awesome” or “this piece is so shit you have to read it”.
Anyway, rant over.
Over the weekend saw this awesome study about the value of Shares vs. Tweets.. and I can see why a Share is worth more than a Tweet.
Source: http://socialmediatoday.com/boothyboy/275569/facebook-share-vs-twitter-share-which-generates-more-revenue
What do people do on Twitter? Share stuff and read the 10 most recent tweets on their Twitter feed.
What do people do on Facebook? Consume information, check out what their friends are up to, visit their pages… and check out the stuff on their Facebook feed – which is often time the most relevant to them (thanks to Facebook’s scary feed algorithm).
Facebookers are more inclined to share, connect & consume, while Twitterers are more inclined to just share.
Thoughts anyone?